WISDOM OF THE ANCESTORS
Phase one: Creating the visual expression
Deborah came to me with a beautiful new logo (designed by Rose Unfolding) and a very old Wordpress website. She wanted to upgrade the aesthetic, layout, flow and capabilities of the site.
After sharing deeper insights into her offerings and frequency, we wove new colors, fonts and graphics into being.
Phase two: Building the digital portal
Walking through her current site together, we discuss what is working, what would feel more aligned, and what are the most important aspects of the website for the front and back end. With all this information, I create a sample outline for how we could shift the story, design and engagement of the website.
In this case, we migrated the entire Wordpress site onto Wix, which has a much easier back-end to maintain and update. This new website includes:
~ Updated colors, typography and aligned graphics
~ An online store with custom shop options
~ Online booking capacity (and manual / direct email booking)
~ Events and retreats with waitlists
~ Email newsletter
~ Training for Deborah to update site basics
Phase three: Creating the online store
An absolute joy to see these medicine dolls come to life on the site,
and find their way to their forever homes :)