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the client

Mulch the Planet

Permaculture Design and Education

the work

After many years farming all over the West Coast, Jade founded her own educational permaculture company to help households grow food, save seeds and cook vegetables. She wanted a brand that showed growing food can be fun, easy, joyful and a gateway to abundance in all areas of life.

the goals

Mulch the Planet planned to use their logo for general advertising and social media, and eventually a website. They wanted to hand out the logo as a sticker to inspire adults and children to "Save the seeds, grow the soil, and eat the veggies!"

brand words

Colorful, Joyful, Handmade

the process

Building a brand begins with the branding and design questionnaire, a live call, and then two to three rounds of logos and revisions.  The initial round showcases two to four different ideas, and gradually we narrow in on the final logo from there.  It is always such a joy to see a business come to life on the screen!

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"Thank you for your support, encouragement, and amazing love filled art! I’m so giddy to show it off to everyone!!"


~ jade rosario, mulch the planet

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